Luleå University of Technology

Sample of Consulting Projects

• Barns Rättsskydd

  Area: Growth Strategy/ Marketing Strategy
  Year: 2015

  

  BRY, or Barns Rättsskydd, is a non-profit, non-governmental organization founded in 2009. BRY is an organization that strives to raise public awareness regarding issues related to abuse, sexual abuse and bullying of children. They are also working to raise money to pay for the children's trauma healing and to influence those in power to implement necessary changes in both legislation and attitudes regarding his type of problems. During the collaboration with 180 Degrees Consulting BRY was in an expansive phase containing extensions both geographically and in terms of commitment. The 180 team was tasked to develop a marketing strategy for the organization.

  “This collaboration has been of great value to us. The team presented ideas that will make a big difference to our organization.”

• 1,6 & 2,6 Miljonerklubben

  Area: Marketing- and Sponsorship Strategy
  Year: 2015

  

  1,6 miljonerklubben (1,6 million club) was founded in Stockholm 1998. The name 1,6 miljonerklubben is orientated from the fact that at the time there were 1,6 million women in Sweden that were 45 years old or older, which became the target group for the organization. The purpose of the organization is to acknowledge and inform about womens situation in health – and health care – questions. In 2008 an additional club was founded as a complement to the already existing 1,6 milhonerklubben, this club was named 2,6 miljonerklubben (2,6 million club) and is targeting women under 45. The 180-team had the assignment to develop a well-functioning marketing plan, one for each of the two organizations, targeting sponsors. The team was also mandated to identify new target groups containing potential future members and to establish a strategy to attract these audiences.

  “It’s been a great pleasure working with 180 Degrees Consulting. They have not been to time demanding but yet very good, professional, motivated and engaged. We are extremely satisfied with the outcome and we are convinced that this will make a big difference for our organization.”

• Save the Children

  Area: Marketing Strategy
  Year: 2015

  

  Save the Children Luleå – Gammelstad is one of many local branches within the Save the Children Fund, commonly known as Save the Children. The international non-governmental organization was founded in 1919 and promotes children’s rights and provides relief and help support children in developing countries. The local branches in different regions are diverse and provide a wide variety of activities and projects. Save the Children Luleå – Gammelstad is powered in large part by voluntary activities and the organization provides opportunities for volunteers to engage in different activities and projects. The task that the 180 team was assigned with was to identify where the organization could find potential volunteers and to develop creative and innovative ways to market the organization towards these target groups.

  “We now have some great new ideas that we can use to reach our goals. Thanks to 180 degree consulting we saved both time and energy.”

• The Swedish Childhood Cancer Foundation North

  Area: Sustainable Donor Relationship Strategy
  Year: 2016

  The Swedish Childhood Cancer Foundation North was founded in 1981 and comprises Sweden’s four northern counties. The association’s mission is to support the children and their families affected by childhood cancer. The association receives no support from state, county or municipality and is completely dependent on donations from individuals or businesses. The project together with 180 Degrees Consulting Lulea aimed to investigate how The Swedish Childhood Cancer Foundation North can improve their work towards companies in order to create sustainable donor relationships.

• The Red Cross and Red Crescent Movement in Boden

  Area:
  Year: 2016

  The Red Cross and Red Crescent Movement in Boden was founded in 1915 and is a part of the International Red Cross and Crescent Movement, which is the largest humanitarian network worldwide. The association’s activities are to organize social activities, language courses and learning support as well as raise money through second hand venues. The surplus in sales contributes to give hope, provide support and to save lives on a local, national and international level. The venue of the Red Cross and Red Crescent Movement located in Boden, Sweden, has been facing a downward sales trend since 2012. The team from 180 Degrees Consulting Lulea were assigned the task to investigate how the Red Cross operation in Boden can increase their profit and break even.

• Mattecentrum

  Area: Marketing Strategy
  Year: 2016

  

  Mattecentrum aims to promote an equal acquisition of knowledge and to raise awareness of, and stimulate interest in mathematics. Mattecentrum helps over 350 000 children in Sweden every month. The organization was founded in 2008 and has since expanded rapidly in Sweden and neighboring countries. Mattecentrum North, established 2013, have found difficulties with marketing towards students reluctant to seek their help. The team from 180 Degrees Consulting Lulea were assigned the task make an situation analysis of today’s marketing of Mattecentrum North as well as create a marketing strategy that can better attract students.

• RFSL Luleå och norra Norrbottens län

  Area: Growth Strategy
  Year: 2018

  

  Recommendations to increase commitment among RFSL’s target group and to create an effective resource allocation.

• Dansinitiativet Luleå

  Area: Marketing Strategy
  Year: 2018

  

  Dansinitiativet Luleå is a young organization that create movement based dance productions. As a young organization it faces the challenge to grow, therefore it is important with a well-working marketing strategy. Dansinitiativet requested:
  
  • A swot analysis about the existing marketing strategy.
  • An action plan or marketing strategy to integrate existing and new target markets.

• Naturskyddsföreningen

  Area: Organizational Strategy
  Year: 2018

  

  Recommendations to make the board work more efficient internally.