Welcome to 180 Degrees Consulting Nanyang Technological University!
Established in 2020, our branch’s mission is to leverage the competencies and talents of students, to provide value and create impact for socially-conscious organisations. At the same time, we strive to make consulting more accessible to the student population through engagements and various other initiatives.
Address:
50 Nanyang Avenue, Singapore 639798
Area: Branding & Outreach
Year: 2021
Tzu Chi Foundation is an international Non-Governmental Organisation which provides humanitarian aid in a multitude of ways.
Problem Statement:
The client has approached 180DC NTU to help craft a branding strategy, enabling the organisation to reach out to a broader and more diverse range of volunteers, and driving greater engagement of its target audience.
Proposed Strategies:
180DC NTU developed a mock-up of a website refresh, incorporating elements and content which would attract and appeal to their intended target audiences. Additionally, the team created a proof-of-concept of a digital donation process, allowing a more convenient and intuitive method for potential donors to contribute to the organisation's cause.
The client conducted an actual website refresh with reference to the mock-up and proof-of-concept which the team has proposed.
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Honorary General Secretary
Consulting Director
Consulting Director
Outreach and Engagement Director
Market Research Director
Special Projects Director
