The Three Key Factors of Success vs. StagnationDecember 24, 2018
By Taylor Hawkins
As much as we hope that success naturally follows a great cause or idea, this is too often not the reality. This is a common circumstance we see with organisations in the nonprofit sector. Although nonprofits exist for worthwhile causes and are more than capable of creating impact, they can also be held back by a lack of strategy to grow and develop their organisation to its full potential.
In order to grow an organisation in any sector, it is fundamental to have a growth strategy that is suited to your organisation, your resources and desired outcome.
1. Your Organization
In developing your growth strategy, it is essential to take into consideration the culture and nature of your organisation. If the mechanics of your growth strategy are not aligned with the needs, strengths and working methods of your people, you will inevitably reduce the results you are able to achieve.
2. Your Resource
An effective growth strategy should be based on the concept of leverage, using the resources you already have to achieve or create something that you wish to have. This requires you to evaluate what assets you have access to; this can include your workforce, networks, finances, time and market positioning. This list is by no means exhaustive, but it provides a starting point for evaluating the areas of strength and weakness in your resources and by doing so, enables you to tailor a growth strategy that makes the most of what you have.
3. Your Outcome
In order to achieve your desired outcome, you need to have a clear idea of what it is and how you intend to get there. For that reason, it is important to not simply partake in numerous and varied strategies for ‘increasing general market awareness’, but rather, focus your efforts on the specific type of attention and support you are seeking to achieve. By aligning your efforts with your outcome, you are not only more likely to achieve it, but you are also ensuring that your efforts do not go to waste or fall by the wayside.
These considerations can act as highly effective building blocks for the development of your growth strategy. Once you have taken the time to understand these variables, you can then start to establish a nuanced approach that is suited to your specific organisation and circumstances that deliver far greater returns than a generalist approach.
As a Director of Business Development for 180 Degrees Consulting, Taylor Hawkins works to support the financial sustainability of the organisation through both outbound lead generation and revenue driven project development. With a background in Law and Communications, as well running several of her own businesses, Taylor is highly engaged in the entrepreneurial ecosystem and how bringing creative insights into the not-for-profit sector can accelerate social impact.