TED Talk by Melinda French Gates: “What nonprofits can learn from Coca-Cola”

May 9, 2014

At TEDxChange in 2010, Melinda Gates made a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?