Something Pop

May 18, 2014

Have you ever found that despite your best efforts to make an informed decision through pros-and-cons lists, extensive research and excessive consultation, you still sometimes make the wrong choice? With so many seemingly subjective factors affecting decision-making, it is challenging to quantify a decision.


Something pop ( is a free web tool designed by Ben Gimpert to quantify your decision-making process, giving you the ability to make objective decisions based your preferences.


Take for example, you are trying to decide whether to set up a program for young people in location A or location B. You can set up a list of priorities – transport availability, population of young people, access to other support services, cost – and assign each a weighted percentage equal to its relative importance for you.

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You then ‘grade’ each option you currently have based on its performances in your priorities.

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Then, voilà! It informs you that location B and C far outweigh location A.

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Decision-making has probably never been easier. The website is free, and you can customise your priorities, options and rankings so why not give it a go?