Movember is a charity seeking to raise awareness of men's health issues, such as prostate cancer, testicular cancer, and men's suicide. The purpose of this project was for 180 Degrees to research the reasons why ambassadors are successful and how Movember can better integrate within universities through recruitment, retention and efficiency.
Through extensive revenue, marketing and competitor analysis, and interviewing a range of programme participants directly, the team generated and prioritised recommendations including a buddy system, social media packages and community building. This generated a comprehensive financial and implementation plan.
Movember ambassador program total funds raised grew 250%.
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