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At 180 Degrees Consulting, we understand that effective marketing and engagement are critical to the success of socially conscious organisations. Our marketing and engagement services can help your organisation refine its value proposition, connect with key stakeholders through media channels, and increase brand awareness through an integrated marketing strategy.
Our marketing and engagement services include: marketing and branding assessment, online presence revamp, social media strategy, integrated marketing campaigns, among others.
At 180 Degrees Consulting, we are committed to delivering marketing and engagement solutions that drive impact and achieve your organisational goals. Our team has a proven track record of developing effective marketing and engagement strategies for socially conscious organisations, and we are committed to helping you maximise your impact and achieve your goals.
Target Market Assessment and Branding Strategy:
We conduct a thorough analysis of your target market and competitors to identify gaps in the market and craft a unique value proposition that resonates with your audience. From there, we create a comprehensive branding strategy that includes messaging, visual identity, and positioning that differentiates your organisation from competitors and captures the attention of your audience.
Integrated Marketing Communications Strategy:
We work with you to develop an integrated marketing communications strategy that includes advertising, public relations, social media, and other channels that align with your business goals and engage your target audience. Our approach is data-driven, and we use analytics and insights to optimise your marketing spend for maximum impact.
Branding and Advertising Audit:
We conduct a thorough audit of your current branding and advertising efforts to identify areas for improvement and optimisation. We provide recommendations for refining your messaging and visual identity, and offer guidance on how to improve the effectiveness of your advertising campaigns.
We analyse your existing website and social media accounts to identify opportunities to enhance their impact on your target market. We also conduct a competitive analysis to benchmark your online presence against your peers and identify opportunities to differentiate your organisation.
We develop a customised engagement plan that includes actionable recommendations for optimising your website and social media accounts to improve engagement, increase brand awareness, and drive conversions. We work with you to prioritise recommendations based on your organisation's goals, resources, and timeline.
We also recommend strategies to address identified opportunities for improvement.
Create a stakeholder journey map for each of your stakeholders and identify areas where engagement has not been maximised.
Prioritise the critical stakeholders to your organisation.
Develop a stakeholder engagement plan providing specific methods to deepen your key relationship with them.
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180 Degrees Consulting helps organisations scale their impact through the projects we deliver across our service offerings. The 180DC Global Leadership Team works to manage and allocate projects to our global network of consultants. This empowers branches to scale up and work on exciting projects with clients ranging from multi-national charities to social enterprise start-ups. Our process is as follows:
Are you interested in partnering with 180 Degrees Consulting for strategic and operational support? Complete our simple application form and we will assess it promptly, getting back to you to discuss next steps.
Our team will work with you to define project deliverables and timelines that match your expectations and our capabilities. We strive to ensure equal contributions from all parties involved in the project.
We welcome your preferences for a specific branch based on location or past project experience. Alternatively, we evaluate the availability of multiple branches through a customised application process and allocate the most suitable team for the project.
Once the branch is finalised and payment terms are agreed upon, the team will schedule a meet and greet with you to officially begin the project.
To ensure transparency and constant feedback, we recommend weekly or bi-weekly review meetings between you and the branch. Our team is always available to support you and ensure the success of the project.
Interested in working with a team of smart, driven consultants that will help you address key challenges you are facing? Explore our different services offerings, and reach out to us for a discussion - we look forward to speaking with you!
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