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It represents an e-commerce business where the customers have the possibility of ordering personalized boxes containing tampons, absorbents and other products. Their goal is to fight the stigma around the menstruation subject. Their needs were: • Study the possibilities for improving the current business model • Study the possibilities of expanding into other markets
1) Business development (competitors analysis, omnichannel strategy, B-corp certifications, OPN research) 2) B2B-B2G market analysis (B2B competitor analysis, B2B customer journey research, B2B marketing plan, B2G market analysis) 3) Internationalization (identification of the target market, market entry-strategy, hypothesis of product launch on the market)
• Final report concerning the whole project, meeting all client expectations
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