WWF

The project vindicated much of our strategy going in (appealing to long term benefits/survival, creating a platform for knowledge sharing etc.). It also provided food for thought, especially in tweaking our strategies based on the business type.

The Challenge

WWF-Singapore engages individuals and organisations in Singapore towards making a positive change in their lives and business operations. WWF sought to increase awareness among consumers so that there is greater buy-in for businesses to tap on eco-labels and promote sustainability claims.

The Solutions

The team first investigated key barriers to purchase of ecolabelled products in Singapore, to identify key issues to be solve. Following that, landscape analysis on ecolabelled products in Singapore was conducted to narrow down 3 key product segments which WWF should focus its efforts on. Supplementing insights with primary research on consumers and businesses, as well as successful case studies, the team developed 6 recommended strategies that business should adopt, ultimately prioritizing 3 based on impact and feasibility.

The Impact

Prioritized strategies are targeted at increasing local consumer awareness pre-purchase, as well as during purchase by increasing visibility of ecolabels. WWF-Singapore rated an 8/10 overall experience with the team, having validated existing strategies with potential modifications to target businesses.

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